Trade Marketing supervisor Full Time NEW

At Safaricom Ethiopia, we are a purpose-led technology company dedicated to transforming lives through digital connectivity and inclusive financial services. In under four years, we have grown to serve over 10 million customers, with our network now reaching 55% of Ethiopia’s population – a testament to our bold vision and trusted partnerships.

Guided by core values such as customer obsession, innovation, integrity, and get it done together, we are building a workplace that is dynamic, inclusive, and empowering. We believe our greatest strength lies in our people. That’s why, for two consecutive years, we have proudly get earned the Top Employer Award – in recognition for our unwavering commitment to fostering a supportive, innovative, and inclusive environment to people.

Join Safaricom Ethiopia and be part of a team that is shaping the digital future of Ethiopia. Here, your work has meaning, your voice matters, and your growth is our priority. Together, we are transforming lives for a digital future.

To drive commercial success by managing retail and trade experience operations, ensuring brand visibility, customer satisfaction, and execution of trade marketing strategies across assigned territories. The role bridges strategic planning and field execution, supporting both customer experience and sales growth.

Key Accountabilities & Decision Ownership

• Oversee daily operations of retail and trade experience channels.
• Train and coach Trade Experience Executives, Partner Staffs, and Third-Party Customer Care Agents on new onboarding orientation ,new products, selling skills & refresher on any identified gap in trade.
• Plan and execute trade marketing campaigns and BTL activities.
• Ensure POSM (Point of Sale Materials) visibility and compliance across retail outlets.
• Handle first-level escalations and coordinate with back-office teams for resolution.
• Track and report campaign performance, customer satisfaction, and operational KPIs.
• Maintain accurate records and submit daily/weekly performance reports.
• Manage budget utilization for trade marketing initiatives.

  Key performance indicators:

• BTL activation Plan + BTL/van activity Execution / tracking
• Retail Branding (Name Panels, Wash lines, Posters)
• Merchant: QR code Deployment
• Shop – Branding, Visibility, Shop Daily performance Tracking, Quality Audit
• Customer service standard
• Training for Trade Experience Executives, Partner Staffs, and Third-Party Customer Care Agents

Core competencies, knowledge and experience:

Core Competencies

• Customer Centricity: Ability to identify and assess customer needs to ensure satisfaction.
• Creativity & Innovation: Develop new reporting and insight systems; adapt to market changes.
• Collaboration: Work closely with Sales, Marketing, Agencies, and Regional Managers.
• Agility & Accountability: Own execution quality and respond proactively to field challenges.
• Data-Driven Decision Making: Use insights and metrics to guide actions.
• Campaign planning and execution.
• POS coordination and Deployment.

Functional Competencies:

• Trade support and activation.
• Reporting and performance tracking.

Must-Have

Technical/Professional Qualifications

Knowledge & Experience

• Degree in Marketing, Business Administration, or related field.
• Postgraduate certification in Sales & Marketing is a plus.
• 3+ years of experience in Sales, Marketing, or Retail Operations.
• Intermediate understanding of business finance.
• Familiarity with customer experience standards and retail care procedures.

Eligibility Criteria:

• Must have assumed current Safaricom role for a minimum of 12 months period.
• Employees must complete all assigned training courses to be considered for promotion.
• Employees are strongly advised to discuss their career aspirations with their line managers when they apply for vacant jobs.
• Candidates are eligible to apply for roles at the same level (possible lateral move to another functions. ) or one level higher (next higher immediate level)
• Please be aware that promotions (band increments) may lead to changes in financial rewards. However, lateral moves only result in changes to job title and reporting lines.
• For Regional roles, knowledge of the Region local language is essential. 

How to Apply. 

If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to create/ update your candidate profile on the recruitment portal and then Click on the apply button. Remember to attach your resume.