Marketing & Business Communication Officer I Full Time NEW

The Marketing & Business Communication Officer I at Hijra Bank S.C. plays a crucial role in enhancing the bank’s brand presence and facilitating effective communication strategies. This full-time position is designed for individuals at the junior level with 1-3 years of experience. The officer will work closely with various teams to develop marketing plans and manage client communications, all within an office environment in Addis Ababa.

Key Responsibilities:

• Assist in developing and implementing marketing strategies to promote bank products and services.
• Coordinate communication efforts between the bank and its clients to ensure clarity and engagement.
• Monitor and analyze market trends to identify opportunities for growth.
• Support account management activities by maintaining client records and communications.
• Collaborate with internal teams to create promotional materials and campaigns.
• Organize and participate in events to enhance brand visibility.
• Prepare reports on marketing activities and their effectiveness.
• Conduct research to understand customer preferences and market demands.
• Manage social media accounts and online presence to engage with stakeholders.
• Provide administrative support to the marketing department as needed.

Required Skills:

• Develop and implement action plans to achieve marketing objectives.
• Utilize accounting principles to analyze financial data and budget for marketing initiatives.
• Manage client accounts effectively to ensure satisfaction and retention.
• Create clear and compelling marketing materials that resonate with target audiences.
• Conduct market research and analyze data to inform strategic decisions.
• Communicate effectively with diverse stakeholders in both written and verbal formats.
• Organize and prioritize tasks to meet deadlines in a fast-paced environment.
• Collaborate with team members to achieve common goals and objectives.
• Adapt marketing strategies based on feedback and performance metrics.
• Demonstrate a strong understanding of banking products and services.

Desired Skills:

• Experience in digital marketing and social media management.
• Knowledge of branding principles and customer engagement strategies.
• Proficiency in graphic design software for creating marketing visuals.
• Strong analytical skills to assess campaign performance and ROI.
• Ability to work independently and take initiative on projects.