Manager: Consumer Insight and Analysis Full Time NEW

We are seeking a talented and strategic Manager to lead our Consumer Insight and Analysis team. In this role, you will play a vital part in shaping the commercial success of our Consumer Business Unit (CBU). Your primary focus will be to drive data-driven decision-making, identify market trends, and develop strategies to enhance customer value and retention. You will collaborate closely with various teams, including Pricing, CVM, Sales, Marketing, and Finance, to ensure a holistic approach to commercial success.

Role purpose:

The Manager – Business Analyst performance is responsible for driving commercial decision-making, revenue growth, and customer value optimization across the Consumer Business Unit (CBU). The role partners closely with Pricing, CVM, Sales, Marketing, Finance, and Network teams to translate performance trends, customer behavior, and market dynamics into clear commercial actions.

The role focuses on business performance management, commercial insights, planning support, and execution tracking, ensuring that CBU initiatives deliver sustainable revenue growth, improved retention, and stronger customer engagement.

KEY ACCOUNTABILITIES AND DECISION OWNERSHIP

Commercial Performance Management
•    Own and drive end-to-end CBU commercial performance tracking, ensuring alignment to revenue, usage, and growth targets.
•    Identify performance gaps, risks, and opportunities, and recommend corrective commercial actions.

Customer & Revenue Growth Insights
•    Analyze customer value, usage behavior, churn drivers, and product performance from a commercial lens.
•    Support pricing, CVM, and campaign strategies with insights that improve ARPU, retention, and customer lifetime value.

Planning, Forecasting & Business Reviews
•    Lead the monthly CBU performance review in close collaboration with Planning and Forecasting teams.
•    Support annual operating plans, forecasts, and rolling outlooks with fact-based performance insights.
•    Track performance against plans and highlight variances with clear commercial implications.
•    Track all commercial campaigns and in-life changes, monitoring performance against planned targets, assumptions, and expected impact.
•    Provide early warnings on underperforming campaigns and recommend corrective actions in partnership with CVM, Pricing, and Marketing teams.

CBU Reporting & Executive Communication
•    Coordinate with cross-functional CBU teams to deliver consolidated CBU commercial performance reports.
•    Prepare executive-ready materials for senior leadership and ExCo, translating data into business decisions and actions.

Commercial Process Optimization
•    Lead automation and simplification of recurring and ad-hoc commercial reporting requests.
•    Improve speed-to-insight and decision turnaround for commercial stakeholders.

Cross-Functional Commercial Partnership
•    Act as a strategic partner to Pricing, CVM, Sales, Marketing, Finance, BI, and Revenue Assurance teams.
•    Ensure insights directly influence product design, offer strategy, channel performance, and customer journeys.

Team Leadership & Capability Building
•    Lead and develop a high-performing commercial insights team.
•    Build strong business acumen within the team, ensuring outputs are commercially relevant and action oriented.

KEY PERFORMANCE INDICATORS

    Demonstrated impact on CBU revenue growth, retention, and ARPU improvement.
    Effectiveness of monthly CBU performance reviews and decision follow-through.
    Quality and timeliness of commercial performance reporting to senior leadership and ExCo.
    Adoption and usage of commercial dashboards by business teams.
    Strength of collaboration and influence across Pricing, CVM, Finance, BI, and Revenue Assurance.
    Team capability development and delivery consistency.
    Compliance with data governance and regulatory requirements.

CORE COMPETENCIES, KNOWLEDGE AND EXPERIENCE
Job Knowledge:

• 5–8 years of experience in commercial performance management, business planning, CVM, pricing, or data analytics, preferably within telecommunications.
• Technical Skills
      Proficiency in data analytics tools and technologies such as SQL, Power BI, or similar platforms.
      Strong experience with data warehousing and ETL processes.
      Strong database querying skills.
      Proven track record of translating data into business strategies and actionable insights.
      Strong understanding of key telecom metrics (e.g., ARPU, churn rate, customer segmentation).
  Business Skills
  •    Strong ability to interpret performance data and convert it into commercial actions and decisions.
  •    Strong understanding of telecom commercial KPIs (ARPU, churn, acquisition cost, retention, usage).
  Leadership & Stakeholder Skills
  •    Proven ability to influence senior stakeholders and drive alignment across multiple commercial teams.
  •    Strong people leadership, coaching, and performance management skills.
  •    Excellent communication and storytelling skills with a strong commercial narrative.

   

  About Us
  At Safaricom Ethiopia, we are a purpose-led technology company dedicated to transforming lives through digital connectivity and inclusive financial services. In under four years, we have grown to serve over 10 million customers, with our network now reaching 55% of Ethiopia’s population – a testament to our bold vision and trusted partnerships.
  Guided by core values such as customer obsession, innovation, integrity, and get it done together, we are building a workplace that is dynamic, inclusive, and empowering. We believe our greatest strength lies in our people. That’s why, for two consecutive years, we have proudly get earned the Top Employer Award – in recognition for our unwavering commitment to fostering a supportive, innovative, and inclusive environment to people.
  Join Safaricom Ethiopia and be part of a team that is shaping the digital future of Ethiopia. Here, your work has meaning, your voice matters, and your growth is our priority. Together, we are transforming lives for a digital future.

   

   

How to Apply

• If you feel that you are up to the challenge and possess the necessary qualification and experience, kindly proceed to create/ update your candidate profile on the recruitment portal and then Click on the apply button. Remember to attach your resume