Manager – Brand Management & Communication Full Time

Job Summary

• The Manager is responsible in developing and implementing brand positioning strategies aligned with the Bank’s values and long-term goals,
• Ensuring consistency across all visual and verbal brand expressions, including campaigns, signage, and digital platforms.
• Cultivating strong relationships with media outlets, influencers, and community stakeholders.
• Overseeing the creation of high-impact content for social media, website, internal communications, and executive messaging.
• Designing and executing integrated communication plans for major events, milestones, and product launches.
• Inspiring and guiding a team of creatives, writers, and PR specialists.
• Fostering a culture of excellence, accountability, and innovation within the division.

Job Requirement

• Master’s/ Bachelor Degree in Marketing Management, Economics, Management, Business Administration or related field, with 6/8 years of experience of which two (2) years should be at senior position

Place of work: Head Office

How to Apply

• Salary:- per the Bank’s Scale.
• Application Deadline:- August 1, 2025.
• Interested and qualified applicants fulfilling the above criteria can apply in person at the Human Capital Administration Department, Abay Bank Head Office; 8th Floor – Zequala Complex Building, Located around Bambis in front of NOC Gas station.
• Applicants for Melkarefu Branch Speaking & Writing Afan Oromo language is preferable and applicants for Kebri Dahar Branch Speaking & Writing Somali language is preferable.
• Only short listed candidates will be communicated