Bank of Abyssinia
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Job Summary
Assist in planning, executing and optimizing online marketing efforts by supporting various marketing activities: including social media management, paid advertising, SEO, email marketing, and analytics.
Main Responsibilities
- Assist in developing and implementing digital marketing campaigns across multiple channels (social media, search engines, email, and display).
- Optimize campaigns based on performance metrics such as reach, CTR, conversion rate, and engagement.
- Collaborate with content creators and designers to produce engaging digital content.
- Manage and schedule social media posts across platforms (Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).
- Engage with audiences, respond to comments, and track social media performance.
- Assist in running paid social media advertising campaigns.
- Conduct keyword research and optimize website content for search engines.
- Assist in on-page and off-page SEO activities, including back linking strategies.
- Monitor website performance using Google Analytics and Google Search Console.
- Support the execution of PPC (Pay-Per-Click) campaigns on Google Ads and social media.
- Monitor ad performance, adjust bids, and optimize ad creative.
- Generate reports and insights on campaign effectiveness.
- Assist in planning and executing email marketing campaigns using different platforms like Mailchimp, or Salesforce.
- Segment email lists and personalizes messages for better engagement.
- Track email open rates, CTRs, and conversions.
- Track and report on key performance metrics (KPIs) for all digital marketing channels.
- Use tools such as Google Analytics, Facebook Insights, and SemRush to generate insights.
- Provide recommendations for campaign improvements based on data analysis.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Research competitors and market trends to identify new opportunities.
- Perform other related duties as assigned by the supervisor.
Job Requirement
- Education: BSC Degree in Computer Science, Software Engineering, Information System, Electrical and Computer Engineering , Fine arts and Design or other related fields.
- Experience :– Minimum of 2 years relevant banking experience.
How to Apply
We would like to inform you that you can get detailed information about the requirements and apply for the position by logging in to the bank’s career site https://vacancy.bankofabyssinia.com