Expert for kick off Training Full Time NEW

sequa gGmbH is a globally operating non-profit development organisation. Since 1991 sequa has carried out programmes and projects of international cooperation in close collaboration with the German private sector. sequa offers know-how and long-term experience in capacity development for chambers and associations (BMOs), vocational education and training, private sector development and trade promotion. The organisation is based in Bonn, Germany. sequa employs more than 100 persons (2023) and reported a turnover of EUR 60 m in 2023.

The Project

Within the GIZ Program Special Initiative ” Capacity building training in tourism academy “, sequa implements the “The Tourism sector Support Scheme targeting growth orientated Tourism ” project for Arba Minch area in Ethiopia. With this, sequa aims to facilitate capacity building and enhancing the job quality and creating new jobs Ethiopian Tourism sector service providers by increasing their competitiveness and quality service so that their services will satisfy the demand on local and international markets.

Benefiting companies and professional individuals receive flexible and demand-oriented funding (consulting, technical training, on areas of different section of the general topics of capacity building. A special focus will be on Cross-Cutting Training to improve existing service in the market.

sequa has selected areas of the stakeholders in different levels that have direct benefit for the capacity building to improve their Service through vetting process. These stakeholders provide service, including language and communication skills, use of technology in tourism, use of AI in tourism, networking and collaboration and ethical business practices. The company aims to enhance service delivery and operational efficiency through professional training in the training program. sequa is seeking for high level professional expertise to conduct this training.

The objective of this assignment is to be expected on enhancing the ability of tourism professionals to effectively communicate and present their products through engaging storytelling, modern technology, and ethical business practices. Participants will gain essential skills to improve guest experiences, build strong industry relationships, and leverage innovative tools for business growth contribute to the change management and business growth of tourism and develop training manual on the topics to enhance the capacity of the stakeholders engaged in the tourism sector.

Your Tasks / Responsibilities

The deliverable includes developing training manual, inception report, field visit and final report on the below topics and conduct a three-day training and follow up coaching

The expert is expected to design and develop the following topics below:

Language and communication skill

• Effective verbal and non-verbal communication in tourism
• Multilingual proficiency and cultural adaptability
• Persuasive storytelling techniques to engage guests 

Use of Technology in Tourism

• Digital tools for enhancing customer experiences
• Online booking systems, virtual tours, and mobile apps
• Data-driven decision-making for improved service delivery 

Use of Ai in Tourism

• AI-powered chatbots and virtual assistants for customer support
• Personalized travel recommendations using AI analytics
• Automation in tourism operations and digital marketing 

Networking and Collaboration

• Building strong industry partnerships and B2B connections
• Leveraging tourism networks for business growth
• Cross-cultural collaboration in international tourism markets 

Ethical business practices

• Integrity and transparency in tourism services
• Responsible tourism and sustainability ethics
• Ensuring fair trade and equitable community involvement

Location: Arba Minch, Ethiopia

Assignment Period: March 2025 – April 2025

Working time scope: up to 10 days

Project: Tourism Academy for Arba Minch Tourism by the GIZ-Special Initiative

Job Code: ETH-1013 Arba Minch Tourism Development Plan

Your Qualification / Skills

• Bachelor’s or master’s degree in Tourism Management, Hospitality, Business Administration, Marketing, or a related field
• Certification in Training & Development, or Adult Education is an advantage Proficiency in experience in Tourism.
• First Aid & Safety Certification (especially for community-based tourism training) is an advantage
• Proficiency in digital marketing, AI tools, and online booking platforms
• AI & Digital Marketing Certifications is an advantage
• Excellent command of written and spoken English; Amharic is an advantage,
• Good presentation skills and Public Speaking
• Comprehensive report writing and delivery skills of report.

Your Working Experience

• 5+ years of experience in tourism, hospitality, or travel industry sectors such as tour operations, destination management, or hotel management is mandatory
• Experience in sales, marketing, product development, or quality control in the tourism sector
• Hands-on experience with community-based tourism, cultural heritage preservation, and sustainable tourism practices,
• Proven experience in developing and executing similar training topic,
• Strong experience with familiar set up of the location.