Bank of Abyssinia
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Job Objective:
To assist in the planning, execution, and optimization of digital marketing strategies to enhance brand awareness, generate leads, and drive customer engagement.
Job Description
- Education: BSC Degree in Computer Science, Software Engineering, Information System, Electrical and Computer Engineering, Fine Arts and Design or other related fields.
Experience: Minimum of 4 years’ experience, of which 4 years in the area of Graphic Design. Experience in banking industry is advantageous.
Main Duties and Responsibilities:
- Participate Develop and implement data-driven digital marketing strategies to drive brand awareness, customer engagement, and lead generation.
- Participate Analyze competitor strategies and market trends to optimize digital marketing initiatives.
- Plan, execute, and optimize paid digital campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other advertising platforms.
- Track and analyze key metrics (CPC, CTR, CPA) and continuously refine campaign strategies.
- Perform Search Engine Optimization (SEO) & Website Management
- Improve website rankings through on-page and off-page SEO techniques.
- Conduct keyword research and implement best SEO practices.
- Manage UX/UI, web administration, website content and ensure an optimal user experience.
- Develop and manage a content calendar for social media platforms.
- Ensure the creation of engaging, high-quality content for digital channels.
- Monitor audience engagement.
- Execute email marketing campaigns to nurture leads and retain customers.
- Implement automation workflows for customer engagement and retention.
- Monitor open rates, CTRs, and conversions to optimize email performance.
- Analyze website, social media, and campaign performance using Google Analytics, Facebook Insights, and other tools.
- Generate reports and provide actionable insights for continuous improvement.
- Coordinate with designers, content creators, and external vendors to execute campaigns.
- Perform any other related duties as assigned by the supervisor
How to Apply
We would like to inform you that you can get detailed information about the requirements and apply for the positions by logging in to the bank’s career site: https://fa-enhf-saasfaprod1.fa.ocs.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX/jobs/preview/4911