Bank of Abyssinia
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Job Objective:
To assist in the planning, execution, and optimization of digital marketing strategies to enhance brand awareness, generate leads, and drive customer engagement.
Main Duties and Responsibilities:
- Participate Develop and implement data-driven digital marketing strategies to drive brand awareness, customer engagement, and lead generation.
- Participate Analyze competitor strategies and market trends to optimize digital marketing initiatives.
- Plan, execute, and optimize paid digital campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other advertising platforms.
- Track and analyze key metrics (CPC, CTR, CPA) and continuously refine campaign strategies.
- Perform Search Engine Optimization (SEO) & Website Management
- Improve website rankings through on-page and off-page SEO techniques.
- Conduct keyword research and implement best SEO practices.
- Manage UX/UI, web administration, website content and ensure an optimal user experience.
- Develop and manage a content calendar for social media platforms.
- Ensure the creation of engaging, high-quality content for digital channels.
- Monitor audience engagement.
- Execute email marketing campaigns to nurture leads and retain customers.
- Implement automation workflows for customer engagement and retention.
- Monitor open rates, CTRs, and conversions to optimize email performance.
- Analyze website, social media, and campaign performance using Google Analytics, Facebook Insights, and other tools.
- Generate reports and provide actionable insights for continuous improvement.
- Coordinate with designers, content creators, and external vendors to execute campaigns.
- Perform any other related duties as assigned by the supervisor.
Job Description
- Education: BSC Degree in Computer Science, Software Engineering, Information System, Electrical and Computer Engineering, Fine Arts and Design or other related fields.
- Experience: Minimum of 4 years’ professional experience, of which 3 years in the area of Graphic Design. Experience in banking industry is advantageous.